It’s no secret that in 2019 the world of video production and content creation has dramatically shifted from movies and TV, directly to the cell phone. The cell phone is the new screen and it allows you to go direct to the consumer. If the phone is where the large majority of your audience is watching your content, shouldn’t you be filming with that in mind?
Keeping your content native to each specific platform is incredibly important. The content you post on Instagram should look different than the content you post on Facebook or YouTube. And in the video production world, there has been a lot of pushback from creators on how their content should be posted on Instagram.
Don’t get me wrong, I completely understand that content does not look nearly as good when it is in 1080×1080 or 1080×1920 aspect ratios. However, the Instagram audience does not agree. Because people scroll through their phones so quickly, they are more likely to see and interact with the content that takes up more of their screen. Cinematically, it doesn’t look at good as the 1920×1080 format but as content creators we need to adapt.
How do we combat this by shooting with different aspect ratios in mind? The easy answer would be, “just buy a camera that shoots 4k”. But what if you don’t have the means yet? What if you’re just starting out and need to get creative? The best option is to shoot wider than you normally would.
By shooting wider it will allow you to keep some of the environment around your subject and it won’t make everything look like a close up. For Lark, we use a Sigma 18-35mm/f1.8 for almost all of our shoots that we know will be used for Instagram. It’s especially helpful for IGTV as well. Yes, I know that IGTV now supports 1920×1080 aspect ratio but like I said earlier, most people will watch and interact with the content that is directly in their face.
The cell phone is the new television, create your content accordingly.
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