Are You Telling the Right Story on the Right Platform?

Posted on March 3, 2020 at 4:27 pm

Many business owners want to create video content for their business, but figuring out how long the video should be and what platform it works best on can be a chore. Which begs the question; what story should you be telling on each social media platform?

If you’re looking to give a tutorial on a type of service you provide, a 2 to 4 minute IGTV video is necessary. But if you’re trying to give a snapshot of your business, a 30 second Instagram feed video works best. However, if the goal is to tell the story of your brand or business, it will require a much more detailed video suited for Facebook and YouTube, where the consumers engage and share long form video. If you want to create a video for your business and don’t know where to start, click the link below to receive your free PDF.