Do You Still Think Video Quality Doesn’t Matter? Think Again

Posted on March 3, 2020 at 4:19 pm

Are you a business owner struggling with creating content? Are you continually asking yourself if utilizing video is the right way to go? And if so, are you looking for the cheapest possible way to do it? Of course you are. That’s what every business is trying to do. Keep your cost down, so that your margins stay up. I get it, it’s a constant struggle. But just how much are you selling you and your company short by skimping on the quality of your content in order to keep the cost low? Is it possible that you are actually losing money and customers by creating sub par content on the cheap? The numbers may surprise you.

When you own a company, that company is your brand and with your brand comes an image. What image do you want to portray to potential customers? Do you want to portray quality, or do you want to portray that you are clearly cutting corners?

Let’s start with how much video is actually watched. According to Brightcove, 6 Billion Hours of video are watched per month on YouTube. That adds up to one hour of video per person on planet earth, every month. That is A LOT of video. However, there’s more to it than that. Sure, quantity matters to an extent. But you should never sacrifice quality, in order to hit quantity. Poor quality video is something that can and will hurt your business in the long run. Do you not believe me? Well, let’s take a look at some more numbers.

As you can see from the infographic, 62% of consumers are more likely to have a negative perception of a brand that publishes a poor quality video experience. 23% of those people would hesitate to purchase from the brand while 60% say that a poor online video experience would dissuade them from engaging with a brand across all of its social media platforms. Finally, 57% of consumers are less likely to share a poor quality video experience. Can you see the trend?

As a business owner, you should think of video as an investment. What will this do for your company long-term? How will your company image be portrayed? And what will investing in the higher quality production show your customers? Bottom line, it will show that you are doubling down on your business, and in the end, it will show that you care about the customer experience from all aspects of your brand.

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Keep grinding.