Product Video Production NYC
A product video shows people what they cannot get from a photo or a paragraph: how a product moves, fits, works, and feels in use. Lark Media NYC provides product video production for New York City and New Jersey brands from our Hoboken studio, from planning and shooting to editing versions for your site, store, and social channels.
Tell us about the product and the audience through our contact page and we will help scope the right production.
What makes a product video useful
A good product video answers the questions a buyer would otherwise have to guess at. What is it? What does it do? How big is it? How do I use it? What problem does it solve for someone like me? The video should make those answers easy to find without making the viewer sit through a long introduction.
- A clear first moment that shows the product, not just a logo
- Honest demonstration of the features that matter to the buyer
- Clean detail shots that support the claims being made
- Captions and on-screen text for viewers watching without sound
- A simple next step, such as visiting a product page or getting in touch
Product video formats
Hero and brand-feel videos
Controlled lighting and deliberate framing to establish how the product looks and what the brand stands for. These work well at the top of a product or collection page.
Demonstration videos
Hands-on footage showing the product being used. Demonstrations are especially helpful for products where use is not obvious.
Founder and team videos
The person who makes or sells the product explains why it exists and what to know before buying. This builds trust and gives a product a point of view.
Short-form cutdowns
Vertical edits made for social feeds, built from the same shoot so one production day supports many placements.
How we plan a product shoot
Before the shoot, we gather the product, its variations, packaging, and any props or models. We decide which features need to be shown, what must be accurate, and what claims need approval from your team. We plan the lighting and set around the product’s surface, size, and color, since reflective, dark, or fine-detail products each need different handling.
On shoot day, we capture the primary sequence along with the detail shots and alternate angles the edit will need. Afterward we cut versions for each destination and keep one reviewer responsible for feedback so changes stay manageable.
Product video for NYC and New Jersey brands
Ongoing content after the product shoot
Lark offers two ongoing packages. Foundation is five short-form videos per week with founder- or team-filmed content, scripts and ideas, supporting graphics, and a weekly educational email. Growth adds a monthly five-hour on-site shoot directed by Lark, seven to ten short-form videos per week fully edited and posted, plus comment-reply and reactive content. Both are inquire-for-pricing options, and one-off projects are scoped separately.
Frequently asked questions
Do you shoot at our location or in a studio?
Either can work. We plan the setting around the product and the story, and we confirm access, power, light, and space before the shoot.
Can one shoot produce several videos?
Often yes. A well-planned shoot can yield a main product video plus shorter edits for different channels. We scope the deliverables together before booking.
Can you shoot products that are not yet launched?
We can plan around your launch timeline. Share what you have and what you expect to be ready, and we will build the plan from there.
How do we get started?
Call (917) 974-0318 or use the contact form with a short description of the product, audience, and where the video will appear.
Book a production consult
Lark Media NYC is at 1331 Grand St #505, Hoboken, NJ 07030. Call (917) 974-0318 or book a production consult with your goal, audience, location, and the places the video will live. Packages are inquire-for-pricing only; see the packages page.
