Are you looking into video for your business? The hardest thing for most businesses when it comes to hiring for video work is definitely budgeting. If a video person just gives you a number off the top of their head when you ask them about video, stay away. There’s a lot that goes into giving out numbers on what it takes to get a project done. Here are some things to keep in mind when you’re looking for video.
Know What You Want
A clear, precise direction and vision will let your potential videographer know what they need to get the job done. Is this one video or multiple videos? Are there talking heads? What story do you want to tell? What do you want potential customers to get out of it? How long of a video are you looking for? And what is the timeframe you want the finished piece by? Answering these questions will allow your videographer to come up with a realistic timeline and budget for you.
Know Who You’re Looking to Work With
Not all videographers are created equal. Are you looking for a person just out of college? An experienced freelancer? How about a production company? You can’t expect a production company and a kid who just graduated college to have the same rates. At the same time you can’t expect a kid out of college to give you the quality of work that a production company can. Your budget will determine who you should be looking for to create for you, so make sure you know who you’re looking to work with.
Understand the 2 Out of 3 Rule
The 2 out of 3 rule is simple. There’s Fast, Cheap and Good. And you need to know which 2 of the 3 you want. But before that you need to understand the following: Fast isn’t Cheap, Good isn’t fast, and Cheap isn’t good. Read that again, write it down and memorize it if you have to. And if anyone tells you that they’ll give you all 3, they’re not the right person for the job.